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| Skylighting Shown To Increase Retail Sales |
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• A 1999 California Board For Energy Efficiency study revealed a statistically compelling connection between skylighting and retail sales
• 108 nearly identical chain stores variables considered and minimized, were studied. Two thirds of these stores had skylights, one third did not. The monthly gross sales per store were averaged over 18 months.
• "Skylights were found to be positively and significantly correlated to higher sales. An average non-skylit store in the chain would likely have 40% higher sales with the addition of skylights, with a probable range between 31% and 49% This [conclusion drawn] with 99% statistical certainty." (1)
• Beyond the spike in gross receipts enjoyed by skylit stores, [ a clothing retailer ] reported a dramatic decrease in clothing returns. Unlike most artificial lighting, clothing viewed under skylight stays true to it's color after leaving the store. The reduction in returns saves manpower, time, and resources.
• The same holds true in any retail operation where colors could "shift" when carried out. Paint, wallpaper, carpeting; hair and nail coloring; jewelry, art supplies; auto body work, and of course, clothing. The comment, "it looked different in the store" indicates a problem.
• What makes skylight different from most conventional lighting. Brightness, color temperature, and a perfect color rendering of 100. |
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Drawback of skylights. In many situations, the expense or structure of a building renders installation impossible.
Installation costs are, an expense many smaller business cannot manage
Skylit stores still need electric lighting during dark hours.
Light qualities change depending on a store's location, time of year, time of day, the weather.
Uncontrolled skylight can wash out effective accents or highlighting effects.
Air conditioning costs affected by extra heat from a skylight.
Get the benefits of skylighting : Without actual skylights.
Replace existing fluorescent lamps with The Skylighter lamp to create virtual skylighting!
Color temperature of 7300 Kelvin and 98 CRI replicates natural diffuse skylight.
Strong cyan content for best visual acuity.
Simply switch current 40 watt tubes with The Skylighter*. No new ballasts or fixtures to buy. |
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